Forensic Data Recovery & Architecture Teardowns

Client observed a 28% divergence between Shopify backend orders and Meta Ads Manager purchases following Apple's iOS 17 tracking updates. Client-side browser pixels were being blocked by Safari ITP and content blockers, inflating reported customer acquisition costs (CAC) by 34%.

• Deployed Server-Side GTM on Google Cloud Run using a custom first-party subdomain (metrics.client.com).
• Integrated Meta Conversions API (CAPI) via server-to-server purchase webhooks from Shopify backend.
• Configured Consent Mode v2 with automatic cookie-less ping modeling for GDPR/CCPA compliance.

A Series-A SaaS platform was seeing 45% of all qualified demo requests categorized under Direct / None in GA4. Marketing leadership could not determine whether paid LinkedIn campaigns, organic search, or email sequences were driving enterprise pipeline.

• Audited redirect chains and eliminated intermediate 302 redirects stripping URL UTM query strings.
• Implemented automated UTM parameter governance and strict referrer-policy response headers.
• Connected raw GA4 event streams to Google BigQuery to join web sessions with HubSpot CRM deal stages.

An omnichannel retailer operating 3 regional storefronts and a mobile app was maintaining separate tracking containers for GA4, Klaviyo, and ad platforms, resulting in duplicate user profiles and bloated website page load speeds (>4.8s).

• Architected a single canonical Segment CDP / RudderStack event schema across all web and mobile apps.
• Replaced 14 heavy client-side marketing tags with one single cloud dispatch pipeline.
• Engineered automated identity resolution merging anonymous guest carts with loyalty database IDs.